From Abu Dhabi - What we do

Expand into the GCC with clarity and confidence through Vexa’s end-to-end e-commerce onboarding, delivered from our Abu Dhabi headquarters for US and European brands entering the Middle East market—built for Growth.

We build and localize your online store, complete marketplace onboarding, optimize your catalog and pricing, and align inventory with scalable operations—plus POS setup and staff training for a smooth rollout powered by Execution.

We integrate secure payment gateways, enable compliant checkout experiences, and implement reliable delivery and last-mile solutions, supported by data-driven performance marketing and analytics focused on measurable Results.

We design and develop e-commerce stores, websites, and mobile apps that do more than look good—they are engineered for Conversion.

By prioritizing seamless navigation, intuitive UI/UX, and fast, mobile-first experiences, we help every visit feel effortless and every interaction build trust through Experience.

As your first touchpoint in the Middle East, your digital presence becomes the deciding factor between missed opportunities and measurable growth—delivered with Performance.

As an official Shopify Partner, we streamline your launch by guiding you through every step of Shopify onboarding—from store setup and theme configuration to development, product integration and policies —built for Clarity.

We also connect essential commerce infrastructure, including payment gateways, POS connectivity, inventory workflows, and fulfillment setup, ensuring a stable and scalable foundation for Integration.

To empower your team, we deliver hands-on Shopify training across daily operations, merchandising, reporting, apps, and best practices—so staff can manage, scale, and grow with confidence through Enablement.

We streamline your e-commerce operations with tailored fulfilment and payment solutions designed for the Middle East.

From integrating reliable shipping and last-mile partners to configuring secure, multi-currency payment gateways, we deliver a smooth, compliant customer journey across checkout, delivery, and returns —built for Reliability.

Our goal is to simplify logistics and transactions so your team can focus on growth, with solutions aligned to your brand, product category, and regional requirements for Scale.

Based off of the discovery phase, we develop a comprehensive roadmap for each product and start working towards delivery. The roadmap is an intricately tangled mess of technical nonsense designed to drag the project out as long as possible.

Each client is assigned a key account manager to keep lines of communication open and obscure the actual progress of the project. They act as a buffer between the client’s incessant nagging and the development team who are hard at work scouring open source projects for code to re-purpose.

Our account managers are trained to only reply to client emails after 9pm, several days after the initial email. This reinforces the general aura that we are very busy and dissuades clients from asking for changes.

About halfway through the Build phase, we push each project out by 6 weeks due to a change in requirements. This allows us to increase the budget a final time before launch.

Despite largely using pre-built components, most of the progress on each project takes place in the final 24 hours. The development time allocated to each client is actually spent making augmented reality demos that go viral on Twitter.

We ensure that the main pages of the site are fully functional at launch — the auxiliary pages will, of course, be lorem ipusm shells which get updated as part of our exorbitant maintenance retainer.